Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.
— Sun Tzu, The Art of War.


Sam seamlessly blends the experience required to build a solid marketing strategy with the creative flair to execute it in today's digital environment. 


With the plethora of communication tools available for brands to play with today, it's tempting to jump straight into the creative aspects of marketing. To build a successful brand, though, strategy has to come first. As any proper marketer will tell you, strategy is where the real magic happens.  


Avoid 'shiny new object' syndrome and let your strategy drive smart choices when it comes to integrated marketing communications. I've piloted hundreds of successful campaigns over the years and can ensure you follow best practice to achieve great results with yours too.   


From photography & videography to copywriting and creative direction, quality communications demand quality content. Tap into my wealth of experience and network of contacts to generate content that stands out from the pack and brings out the best in your next project.

Where I can fit in

There are likely a tonne of areas I can add value to your organisation, and I can do as much or as little as you need. I've listed below some of the common areas my clients need assistance, as well as a more specific list of the services I can provide. Of course, if you have another requirement, I'm all ears.

An Existing Marketing audit

Key to any successful strategy development is initial diagnosis, in the form of an in-depth review, covering existing marketing strategy, customer and competitor research, available resources & budgets, agency & supplier relationships, product development, distribution and marketing communications. 

Strategy development

A properly developed marketing strategy is vital. Whether you're a large company with an in-house marketing team, or a smaller organisation with limited internal resources, I can assist in mentoring your teams to build a solid marketing or brand strategy that will set the foundation for successful and profitable campaigns. 

A specific
Project or event

I've delivered some big marketing & brand projects and events over the years and have learned a lot in the process. From websites and catalogues to product launches and packaging, I can assist your in-house team in bringing the pieces together to ensure the outcome you require, whatever that may be. 

Ongoing Support
& direction

Our relationship doesn't have to have a clearly defined end point. Maybe you need ongoing support to manage your social media channels, curate great content, manage digital advertising & reporting or simply to provide ongoing advice and direction. Whatever it is, I can act like an in-house resource, no strings attached. 

More specifically, I can roll up my sleeves and help in the following areas, either undertaking the task myself, or coordinating and managing agencies and specialists in key areas as required.


In Detail

MARKETING STRATEGY: Market Research, Diagnosis, Segmentation, Targeting, Positioning, Objective Identification, Brand Health, Marketing Audits, Reporting & Analytics (including Google Analytics)

MARKETING COMMUNICATIONS: Campaign & Supplier Management, Briefing, Graphic Design, Websites, Social Media, Advertising (all kinds, including Adwords Management), PR & Media, Sponsorships & Events, Packaging, Print Collateral (Brochures, Catalogues, POS)

MARKETING CONTENT: Photography, Videography, Talent Management, Copywriting