In search of greater variety and a new challenge, I made the decision in 2017 to leave my full time marketing role, where I led the award-winning marketing team at ARB, one of Australia's biggest and most well-known off road adventure brands, to form Sam Boden Marketing. I'm now using my experience to consult to a range of different businesses, helping them to grow through best practice marketing.
Earlier in my career, I co-partnered an event management company. A business which started life in the back bedroom of the family home and grew to become a flourishing SME, working with a range of global corporate organisations, large associations and NFPs to bring their conferences and events to life. So I know a thing or two about growing small businesses too.
With experience at both ends of the spectrum, I understand the complexities faced by large organisations, as well as the challenges of life in small businesses, enabling me to extract value out of budgets both large and small.
Tertiary educated in marketing and, more recently, with a Mark Ritson lead Mini MBA in Marketing under my belt, my resume combines sound academic grounding with real world experience to provide strategic and tactical marketing solutions for businesses of all sizes.
On a personal note, I'm an avid photographer, keen golfer and devoted dad to two young children.