It goes without saying that in business, and in particular marketing, knowing what you're getting in return for your efforts (and your money) is paramount. One way to getter better at this is through the use of UTM codes.
So I was just finishing up a meeting with a client recently when she asked me "have you ever used Fiverr? I'm considering trying it out for a small flyer we're developing."
If I had a dollar for every online article or blog post that talked about how to measure ROI for a specific communication channel, I'd be writing this from a sun lounge on my own private island.
Most of us have been there at one point or another in our careers. The moment when you're asked to put your money where your mouth is. To either step up or shut up.
While there are literally millions of tools out there these days to measure everything brands do online, these are tools that I've relied on over the years to make better marketing decisions.
Customer centricity requires a flipping of the paradigm, from creating products based on gut feel, to pulling in research driven customer insights.
Good segmentation demands market orientation. The understanding that you can never be objective about your business from inside the organisation.
The job of a Brand Manager, after they’ve created an awareness of the brand amongst the target segment, is to build positive brand equity.