Frequently Asked Questions
Below are the answers to some of the common questions I get asked. If you have any others, get in touch. I'd be happy to answer them.
+ YOU'RE IN VICTORIA AND I'M IN ANOTHER STATE. CAN THIS STILL WORK?
Absolutely, I have clients in a number of other states. With today's technology, in person meetings aren't necessary to achieve a result. In any case, we can still meet face to face via Facetime or Skype. Of course, if you'd prefer to meet in person, I'm happy to jump on a plane and endure instant coffee to come and meet you. I'll even sit down the back.
+ HOW MUCH DO YOU CHARGE?
Good question... but it depends. I like to provide a tailored solution, rather than a one size fits all approach. My rates will depend on the scope of the work and, in many cases, there are options. For longer term, ongoing support, we can look at a retainer arrangement. For shorter term consultancy work, an hourly rate would be more appropriate. Or, if it's a specific project you need help with, then I can provide an overall project estimate. Once I get my head around the scope of the work involved, I can provide an accurate proposal for you to consider.
+ WHAT EXACTLY IS STRATEGY, ANYWAY?
There's a long and detailed answer for this, and there's this shorter version. Put simply, strategy is a roadmap to success and includes the key concepts of market orientation and research, segmentation, targeting, positioning and objective development.
Only once you know where your business sits in the market, what your customers really want, which segments you're going to focus your efforts on (and, just as importantly, who you're going to ignore for now), how you're going to position your brand and what objectives you need to achieve to be successful, should you start thinking about which tactics to deploy in order to execute the strategy.
+ WOULDN'T I BE BETTER EMPLOYING AN IN-HOUSE RESOURCE?
If you're after a full time Marketing Manager to develop strategy, lead a team and put all of the pieces together to execute on an ongoing basis, then yes, probably.
Where I can provide value is by complementing your existing resources and filling gaps in either skillset or workload capability. I also come with no strings attached, so we can easily amend the scope of my role as your organisation evolves.
Did I mention no annual leave, no superannnuation, no paid sick days, no PAYG and no having to have that awkward discussion about a promotion every six months...
+ WOULD A LARGE AGENCY BE A BETTER CHOICE?
Again, it depends. I work with a number of terrific agencies who all have a couple of things in common. They're all what I'd consider to be boutique, and they all specialise in certain areas (graphic design, web, photography, TV & video etc). I specialise in strategic marketing.
The problem with larger agencies, who try and offer every service under the sun, is that inevitably they act as middle men, delegating work to other agencies (the ones who specialise) adding a margin on top for good measure. A lot of the time you also pay a premium rate to be managed by a junior Account Manager.
When you engage me, you get me, and any third party specialists I recommend contract directly to you. No smoke and mirrors.